As with all revolutionary products which fill a specific gap in the market and change people’s daily habits and perceptions, there will be a story behind their creation ; IMPACT is no exception.
Russell Gardner the founder of Impact was a was a failed footballer trying to live his dream through his son Harry a talented young player at the tender age of 6 who was lucky enough to be scouted by several professional clubs.
As the over eager father was leading the way Harry was soon travelling to 3 professional football development centres per week, plus training and playing for his local Sunday Team.
As many youngsters do Harry lived on a staple diet of fast food bought on the late return home from his training sessions. Harry’s behaviour at home and school worsened, his health suffered and his eagerness and desire to play football all but disappeared, Harry had began to burn out at the age of 7 due to the lack of proper nutrition and recovery time, a sad but all too common story.
In simple terms the fuel going in was less than the fuel being used and not consuming the correct nutrients. This is the case for so many young athletes be it a swimmer, runner, cricketer, rugby player what-ever discipline demands a hard training schedule at what-ever level.
Luckily Harry’s condition was identified by his grounded mother, who went to work looking for nutritional support for young athletes. There was nothing on the market having searched the web, not a single product was available. This is when the idea for IMPACT was created and founded in 2008.
IMPACT engaged a dedicated and talented Sports Scientist Ben Cobbett who had been working with Premier League football clubs. Ben set to work formulating the products which will revolutionise the sports drink market dominated by big brands which offer little or no benefit to our youngsters.
There are two main areas in which youngsters need support in sport which go hand in hand; HYDRATION and RECOVERY.
IMPACT HYDRATE and IMPACT RECOVER are ethical and scientifically research based products which have been developed to protect and support your future Sporting Stars.
IMPACT was NOT designed as a performance enhancing brand specifically, our products will enable the young athlete to perform at their best by being fully Recovered and Hydrated ensuring the state of mind and body is fully prepared for the optimum performance ahead.
No-one can rival our passion in supporting the nutrition and hydration needs of the next generation of sporting stars.
This is the philosophy and Ethos behind IMPACT.