Managing Director Russell is a qualified mechanical Engineer starting in Industry as a design engineer for packaging and process machinery, quickly moving into project sales before taking the first step into owning a business by buying Stickpack Europe Ltd out of administration. Russell introduced the ground breaking development of an aseptic process for packaging milk into sticks, developing the machine technology and the brand Dairy Stix which was sold in 2003.
Russell then established a Distribution Company for Research and Development Tablet Presses introducing the first fully contained isolated tablet press which has been bought by companies such as Astra Zeneca GSK Pfizer etc. Russell had established Allied Pharma Machinery in 2006, a Pharmaceutical machine agency business working with the leading manufacturers in their respective Pharmaceutical fields selling to all the world’s largest Pharma companies.
Russell came up with the concept of a functional bottle cap which can hold a powder formulation ready for dispensing on consumption which ensures the nutritional benefits are at the maximum when consumed, instead of the well known brands which offer little in the way of nutritional of protection benefits which would be key in the development of people participating in sport.
Technical Director Ben Cobbett is a Sports scientist who specialises in preparing and advising athletes of all levels to achieve their personal goals ranging from international footballers to recreational runners. He is passionate about developing athletes and aiding optimal performance based on a multi disciplinary approach using scientific principles from strength and conditioning, nutrition, biomechanics and psychology. Graduating originally in 2003 with a Bachelors (honours) degree in Exercise Science Ben has also recently completed a Masters degree in Sports Performance placing him as one of the most highly qualified and most experienced sport scientists in the UK.
Ben has previously worked as Head of Rehabilitation for Jerry Gilmore in Harley Street London, famous for the 'gilmores groin' injury suffered by many athletes around the world. More recently Ben has enjoyed the challenges of working in professional football,spending the 2009/2010 season at Portsmouth FC in the Premier League culminating in an FA cup final appearance and also playing an integral part of the sports science department for all age groups up to 1st team level at Aldershot Town FC.
Ben works closely with the leading sports science and sports medicine specialists in the country to leave no stone unturned in his vision of providing the tools for his athletes to reach the highest level of performance possible.